Snow Lee

Enigma
DISC Type : cdi

Chief Executive Officer at Runbear, Inc.

San Francisco, California, United States

Overview

Snow Lee is the CEO and Co-Founder of Runbear, a company building AI agents for teams. He is a serial entrepreneur who previously founded and exited two startups. At his prior company, Buzzvil, he served as Chief Product Officer and Chief Architect, scaling revenue significantly. He is a graduate of Seoul National University.

Outside of his ventures, Snow is passionate about mentoring and sharing his experiences with aspiring entrepreneurs and students. He embraces a "Give First" philosophy, believing that it often gives back more in return. He values transparency and learning from both successes and failures.

Unique fact: Snow has successfully founded and sold two technology companies before starting his current venture, Runbear.

Personality Overview

Fast Follower

Persuasive & Assertive

Challenger

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

AI Agents
His current company, Runbear, is dedicated to helping teams work with AI agents as if they were new hires, aiming to reduce cognitive overload for employees.
Startup Scaling
He has led products from inception to scale multiple times, including growing a previous company's revenue to nearly $70M and participating in the Techstars accelerator.
Transparent Leadership
He openly shares his reflections on past business mistakes and the importance of focusing on 10x growth instead of playing it too safe.

Media Appearances

Snow has no verified media appearances

Work History

2-2023
Chief Executive Officer at Runbear, Inc.
4-2025 - 6-2025
Mentor at Founder Institute
5-2021 - 1-2023
Chief Product Officer at Buzzvil
7-2018 - 12-2020
Chief Architect at Buzzvil
1-2016 - 6-2018
Co-founder & CEO at 42 Company

Education

3-2011 - 2012
Master's degree from Seoul National University
2004 - 2011
Bachelor's degree from Seoul National University

More Information

Social Presence :

Prographics :

Exp : 8 Location : San Francisco, California, United States Job Level : Leadership Designation : Chief Executive Officer at Runbear, Inc.
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Insights For Selling To Snow

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Snow is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Snow

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Snow move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Snow take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Snow

Personality Compatibility


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