Soeren Mueller

Observer
DISC Type : ci

COO - Chief Operating Officer - Engineering at SEGULA Technologies

Darmstadt, Hesse, Germany

Overview

Soeren Mueller is the Chief Operating Officer of Engineering at SEGULA Technologies, where he leads innovation in E/E systems, software, and powertrain technologies. His career includes leadership roles at GEELY and Groupe PSA, leveraging his Dr. -Ing. from Technische Universität Darmstadt to drive profitability and sustainable growth in the automotive sector.

Soeren maintains a keen professional interest in the strategic directions and technological advancements of major automotive companies, including industry leaders like General Motors and Volvo Cars. He is passionate about fostering talent and building high-performing teams to tackle complex engineering challenges.

He has presented on the complex challenges of modern vehicle software development at a seminar for his alma mater, a testament to his expertise.

Personality Overview

Example Seeker

Value Driven

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Vehicle Software
His roles and a presentation at TU Darmstadt center on the challenges and innovations in vehicle software, a core area of his expertise.
Automotive Digitalization
Previously served as COO for Software and Digitalization at SEGULA, underscoring his focus on integrating digital technology into automotive engineering.
Engineering Leadership
As COO, he is focused on building and leading high-performing technical teams and fostering cross-functional collaboration to deliver results.

Media Appearances

Soeren has no verified media appearances

Work History

1-2025
COO - Chief Operating Officer - Engineering at SEGULA Technologies
6-2024 - 2-2025
COO - Chief Operating Officer Software and Digitalization at SEGULA Technologies
2-2022 - 6-2024
Executive Director Digitalization & Software at SEGULA Technologies
8-2019 - 1-2022
Director Infotainment & Connectivity at GEELY
8-2017 - 7-2019
Manager Telematics Engineering at Groupe PSA

Education

2006 - 2010
Dr.-Ing. from Technische Universität Darmstadt
2000 - 2006
Dipl.-Ing. from Technische Universität Darmstadt

More Information

Social Presence :

Prographics :

Exp : 18 Location : Darmstadt, Hesse, Germany Job Level : Leadership Designation : COO - Chief Operating Officer - Engineering at SEGULA Technologies
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Insights For Selling To Soeren

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Share testimonials from known people and give multiple examples of product value
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Soeren is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Soeren

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Soeren move?

  • They like to analyze well and then make their decisions.
  • Can Soeren take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Soeren

Personality Compatibility


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