Sofia Del Mazo

Activist
DISC Type : Cd

Leadership Advisor | Financial Services and CFO Latam Practice at Russell Reynolds Associates at Russell Reynolds Associates

Mexico City Metropolitan Area

Overview

Sofia Del Mazo is a Managing Director-level executive search and leadership advisor at Russell Reynolds Associates, focusing on the Financial Services and CFO practices in Latin America. An INSEAD alumna, people describe her as rigorous, tenacious, and passionate, with deep knowledge of capital markets, banking, and asset management.

She is an avid world traveler who speaks three languages fluently and enjoys working with diverse cultural and professional backgrounds. Sofia is particularly passionate about her home country, Mexico, and is known for being a great ambassador, putting together wonderful itineraries full of culture, authenticity, and tradition.

Unique fact: Sofia runs a personal website dedicated to providing travel tips for Mexico.

Personality Overview

Observative

Meticulous

Value Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Financial Institutions
Her career has been dedicated to the Financial Institutions Group (FIG) in Latin America, both in investment banking at Crédit Agricole and now in executive search.
Executive Leadership
Her current role involves recruiting and assessing top executive-level talent and leadership teams, with a specific focus on C-suite roles like the CFO.
Mexico Travel
She is passionate about showcasing Mexican culture, has organized large group trips, and maintains a personal website with travel tips for the country.

Media Appearances

Sofia has no verified media appearances

Work History

6-2025
Leadership Advisor | Financial Services and CFO Latam Practice at Russell Reynolds Associates at Russell Reynolds Associates
3-2025 - 5-2025
Managing Director - Head of Financial Institutions Latam ExBrazil at Crédit Agricole CIB
6-2022 - 3-2025
Director - Financial Institutions Latam Ex-Brazil at Crédit Agricole CIB
11-2017 - 6-2022
FIG Director - Senior Banker for Financial Institutions Mexico at Crédit Agricole CIB
8-2013 - 8-2017
VP International Finance at Bancomext

Education

2010 - 2010
Maestría from INSEAD
8-2002 - 5-2007
Economics from Instituto Tecnológico Autónomo de México

More Information

Social Presence :

Prographics :

Exp : 14 Location : Mexico City Metropolitan Area Job Level : Leadership Designation : Leadership Advisor | Financial Services and CFO Latam Practice at Russell Reynolds Associates at Russell Reynolds Associates
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Insights For Selling To Sofia

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sofia is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Sofia

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Sofia move?

  • Their decision making speed is somewhere in the middle.
  • Can Sofia take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Sofia

Personality Compatibility


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