McIlhenny Company logo Strategic Brand Consultant & Product Development Consultant at McIlhenny Company
📍 Madrid, Community of Madrid, Spain
Sofia Visca is a fourth-year Business Administration student at IE University with a focus on strategic management and global markets. Her experience includes brand and product development consulting for McIlhenny Company and Toyota, along with a business development internship at Bunge during its merger.
Growing up in four different countries has given her a deep appreciation for diverse cultures, adaptability, and open-mindedness. This international background shapes her personal and professional outlook, complemented by her recent exchange semester at the University of Virginia to experience American college life.
She possesses a unique global perspective from living in four different countries before starting university.
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Experience
1 Years
Current Role
McIlhenny Company logo Strategic Brand Consultant & Product Development Consultant
Location
Madrid, Community of Madrid, Spain
Personality Overview
How Sofia shows up
Judgemental
ROI Conscious
Upfront
They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople. They care equally about the product and its potential impact.
Priorities
Topics Sofia cares about
Strategic Brand Consulting
Led a project for McIlhenny Company analyzing the competitive landscape to identify brand growth opportunities and strengthen market positioning.
Global Business Practices
Her upbringing across four countries and BBA focus on global markets highlight her interest in international business dynamics.
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Career
Work history
1-2025 - 5-2025
McIlhenny Company logo Strategic Brand Consultant & Product Development Consultant
McIlhenny Company
6-2024 - 8-2024
Business Development Intern
Bunge
6-2024 - 7-2024
Administration Assistant
Nonna Mary SA
1-2024 - 3-2024
Toyota Consultancy Project
Toyota Motor Corporation
In the press
Media appearances
How McIlhenny Company Green-Lights Sauces With the TABASCO Name. Featured in InsideHook
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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