Sofie Lemmens

Questioner
DISC Type : c

Chief Financial Officer at Kris De Leeneer bv

Ghent, Flemish Region, Belgium

Overview

Sofie Lemmens is the founder of VALASI B. V. , where she provides financial advice to SMEs. Her expertise is built on a career in corporate finance at KBC Securities and her experience as Chief Financial Officer for Kris De Leeneer bv. She studied Applied Economics at the University of Antwerp.

After a successful career in corporate banking and as a CFO, she founded her own financial advisory firm in early 2023.

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

SME Financial Advice
Her current role and company, VALASI B. V. , are dedicated to providing financial advice specifically to small and medium-sized enterprises (SMEs).
Corporate Finance
She has an extensive background in this area, having held positions like Senior Associate and Associate Director in Corporate Finance at KBC Securities.
Business Growth
She has been part of an "ambitious growth trajectory" at a previous company and helped secure financing, showing a focus on scaling businesses.

Media Appearances

De Wereld van Sofie – Podcast featuring Sofie Lemmens, Zaakvoerder at VALASI B.V.. Featured in Apple Podcasts

See Now

B19 Business Club – Onze leden in podcast (Sofie Lemmens, VALASI B.V.). Featured in B19 Business Club

See Now

Work History

10-2022 - 12-2025
Chief Financial Officer at Kris De Leeneer bv
4-2022
Zaakvoerder at VALASI B.V.
9-2019 - 3-2022
Relationship Manager Corporate Banking at KBC Bank & Verzekering
1-2018 - 10-2019
Associate Director Corporate Finance at KBC Securities
10-2015 - 12-2017
Senior Associate Corporate Finance at KBC Securities

Education

2005 - 2009
Toegepaste economische wetenschappen from University of Antwerp
2009 - 2010
Specifieke lerarenopleiding economie from KU Leuven

More Information

Social Presence :

Prographics :

Exp : 14 Location : Ghent, Flemish Region, Belgium Job Level : N/A Designation : Chief Financial Officer at Kris De Leeneer bv
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Insights For Selling To Sofie

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sofie is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sofie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sofie move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sofie take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sofie

Personality Compatibility


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