Sohin Raithatha

Energizer
DISC Type : I

CEO at Redsquid

London, England, United Kingdom

Overview

Sohin Raithatha is the CEO of Redsquid, an IT and communication services provider he has led since 2006. With over 20 years of industry experience, he specializes in key account management and business development, driving the companys significant growth through a focused acquisition strategy, particularly in cybersecurity.

He has successfully executed six acquisitions in the last 12 months, rapidly expanding the companys managed security capabilities.

Personality Overview

Enthusiastic

Full Of Energy

Believer

They are people oriented, friendly and like creating new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

M&A Growth Strategy
He is pursuing an aggressive 'buy and build' strategy, having completed six acquisitions in the last year and is actively hiring a Head of M&A.
Cybersecurity Services
Has strategically expanded Redsquid's security capabilities by acquiring a Security Operations Centre (SOC) provider to offer 24/7 Managed Detection and Response.
Building Leadership Teams
Recently focused on evolving his leadership team to manage rapid growth, appointing a new Group COO and a Group Head of Marketing.

Media Appearances

A few weeks ago our CEO Sohin Raithatha attended - #commsvision. Featured in Facebook

See Now

Work History

8-2006
CEO at Redsquid
8-2004 - 8-2006
BDM at Intelicoms
3-2003 - 8-2004
BDM at Genesis Communications
4-2000 - 9-2002
Sales Executive at Carphone Warehouse

Education

Education details unavailable from Harrow High School

More Information

Social Presence :

Prographics :

Exp : 25 Location : London, England, United Kingdom Job Level : Leadership Designation : CEO at Redsquid
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Insights For Selling To Sohin

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Do some small talk, ask them how things are going on their side
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid cutting into their flow
  • Don’t be too formal, focus on building comfort and trust
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sohin is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Sohin

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sohin move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Sohin take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Sohin

Personality Compatibility


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