Sohun Sanka
Login to view DISC.Sohun Sanka is the Head of GTM at Reacher, specializing in building AI-powered creator systems to help TikTok Shop sellers scale. He has a proven track record of teaching sellers how to drive substantial revenue through creators and affiliates. Sohun holds a BBA from Brandeis University and is described by colleagues as intelligent, proactive, and highly skilled.
Outside of his main role, Sohun co-hosts the "Zero Sum Game" podcast, sharing insights and real strategies he has implemented in the social commerce space. He is driven by efficiency and has a personal goal for 2026 to automate one workflow a week, constantly seeking smarter ways to operate.
Interesting fact: Sohun graduated Magna Cum Laude and was on the Deans List for every academic semester at Brandeis University.
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