Solange Srour

Questioner
DISC Type : c

Managing Director - Head of Brazil Macroeconomics at UBS

Rio de Janeiro, Rio de Janeiro, Brazil

Overview

Solange Srour é Managing Director e Head de Macroeconomia do Brasil no UBS, reconhecida por sua capacidade de combinar análise técnica robusta com uma leitura apurada do cenário político-econômico. Com mestrado pela PUC-Rio, sua carreira inclui posições de liderança no Credit Suisse e na ARX Investimentos, consolidando sua expertise em estratégia macroeconômica.


Fato único: Solange é vencedora de importantes prêmios na área, incluindo o Prêmio BNDES de Economia e o Prêmio Brasil de Economia.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Política Fiscal Brasileira
Frequentemente analisa em entrevistas e colunas os desafios fiscais do Brasil, a credibilidade de políticas e o impacto de decisões governamentais nos mercados.
Juros e Inflação
Comenta recorrentemente sobre as decisões de política monetária do Banco Central, projeções de inflação e o nível das taxas de juros no país.
Cenário Econômico Global
Analisa o impacto de economias como a dos EUA, China e Japão no Brasil, abordando temas como juros internacionais e dinâmicas de crescimento.

Media Appearances

48 - Solange Srour, do UBS Global Wealth Management – Wealth Point. Featured in Apple Podcasts

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Solange Srour, diretora do UBS GWM, vê dificuldade .... Featured in YouTube

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No "Economia pra Você" desta semana, Solange Srour, diretora de macroeconomia para o UBS. Featured in Facebook

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Work History

2-2024
Managing Director - Head of Brazil Macroeconomics at UBS
10-2023 - 2-2024
Head of Brazil Macroeconomics Brazil no UBS Global Wealth Management at UBS
9-2020 - 10-2023
Economista-chefe do Credit Suisse Brasil at Credit Suisse Brasil
5-2005 - 9-2020
Chief Economist at ARX Investimentos
5-2004 - 4-2005
Economista at Banco BBM

Education

1-1999 - 4-2001
Mestre from Pontifícia Universidade Católica do Rio de Janeiro
1-1994 - 12-1998
Bacharelado from Pontifícia Universidade Católica do Rio de Janeiro

More Information

Social Presence :

Prographics :

Exp : 23 Location : Rio de Janeiro, Rio de Janeiro, Brazil Job Level : Mid-senior Designation : Managing Director - Head of Brazil Macroeconomics at UBS
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Insights For Selling To Solange

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Solange is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Solange

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Solange move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Solange take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Solange

Personality Compatibility


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