Somrita Sen

Critic
DISC Type : C

Digital Marketing Manager at CapSen Robotics

Pittsburgh, Pennsylvania, United States

Overview

Somrita is a digital marketer at CapSen Robotics in Pittsburgh, where she combines her engineering degree from Jadavpur University with her storytelling skills. She focuses on translating complex robotics technology into compelling narratives, leveraging her past experience in HR and stakeholder management to achieve business goals.

Outside of her tech career, Somrita is a passionate writer and blogger focusing on mindfulness, minimalism, and personal growth. A self-described painter, bookworm, and occasional baker, she often explores themes of work-life balance, navigating career shifts, and celebrating lifes small moments in her articles.

She uniquely blends a technical engineering background with a deep personal interest in mindful living and minimalism.

Personality Overview

Precise

Objective Thinker

Information Seeker

They like to do things independently and don’t look for support from others.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Mindful Living
She is a prolific writer on topics like minimalism, slow living, and celebrating everyday moments, viewing them as keys to a fulfilling life.
Robotics & Automation
Her professional posts express genuine enthusiasm for the practical application of robotics and AI in solving real-world challenges like industrial bin picking and defect detection.
Content & Storytelling
Identifying as an "Engineer at Heart, Storyteller by Choice, " she focuses on weaving compelling narratives around complex technical subjects for CapSen Robotics.

Media Appearances

Somrita has no verified media appearances

Work History

12-2024
Digital Marketing Manager at CapSen Robotics
4-2019 - 12-2024
Digital Marketer at self employed
12-2017 - 3-2019
Relocation at Career Break
10-2016 - 11-2017
Member of People Team at EdgeVerve
3-2015 - 9-2016
Assistant Manager- HRBP at Ola (ANI Technologies Pvt Ltd)

Education

2013 - 2015
MBA- HR from Xavier Institute of Management(XIM Bhubaneswar)
2007 - 2011
Bachelor of Engineering (B.E.) from Jadavpur University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Pittsburgh, Pennsylvania, United States Job Level : Middle Designation : Digital Marketing Manager at CapSen Robotics
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Insights For Selling To Somrita

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Somrita is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Somrita

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Somrita move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Somrita take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Somrita

Personality Compatibility


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