Son Bui in

Son Bui

Activist · DISC type Cd
Chief Marketing Officer at The Strenth Crew
📍 Ho Chi Minh City, Vietnam

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
5 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
Ho Chi Minh City, Vietnam
Personality Overview

How Son shows up

Observative
Perfectionist
Meticulous

They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Priorities

Topics Son cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

9-2025
Chief Marketing Officer
The Strenth Crew
8-2023
Manager, Channel Development & Management
Synagie Group Asia & Europe
10-2022
Business Owner
Top Shelf Co., Ltd.
8-2022 - 8-2023
Senior Commercial Manager
CloudEats
1-2020 - 8-2022
Campaign Planning Management
Shopee
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2010 - 2014
Bachelor of Arts - BA
HUTECH - Ho Chi Minh City University of Technology
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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