Sonakshi Varshney

Critic
DISC Type : C

Product Marketing Intern at Redacto

Bengaluru, Karnataka, India

Overview

Sonakshi is a branding and marketing professional with a B. Com from Christ University and a certification in Product and Brand Management. She is currently a Product Marketing Intern at Redacto, where she applies her analytical skills to understand how brands and systems can work more effectively.

Curious by nature and analytical by habit, Sonakshi enjoys building on ideas, spotting patterns, and questioning why things are done a certain way. She is passionate about understanding the inner workings of brands and people, believing that good work is quiet, intentional, and impactful.

Unique fact: She is fascinated by clever brand origin stories, like how the Michelin Star was created by a tire company to encourage more driving and sell more tires.

Personality Overview

Critic

Negotiator

ROI Driven

They choose to analyze logically and value facts to emotions.  They are quite likely to negotiate on pricing or other key terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Brand Storytelling
Her social media posts frequently analyze the narratives behind brands, such as how Heinz used its specific Pantone color to combat counterfeit ketchup.
Product Marketing
This is her current role at Redacto and aligns with her educational background and certifications in product and brand management.
Health-Tech Wearables
She has shown interest in experimental health-tech, such as the 'temple' wearable, and its potential impact on personal health tracking.

Media Appearances

Sonakshi has no verified media appearances

Work History

8-2025 - 10-2025
Product Marketing Intern at Redacto
4-2025 - 8-2025
Digital Marketing Intern at Manak Analytics & Development

Education

7-2023 - 6-2026
BCom Honours from Christ University, Bangalore
Education details unavailable from Delhi Public School - India

More Information

Social Presence :

Prographics :

Exp : 1 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Product Marketing Intern at Redacto
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Insights For Selling To Sonakshi

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonakshi is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Sonakshi

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Sonakshi move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sonakshi take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sonakshi

Personality Compatibility


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