Rohit Chopra

Questioner
DISC Type : c

Co-Founder at Sunny Side Up

Bengaluru, Karnataka, India

Overview

Rohit Chopra is the Co-Founder of Sunny Side Up, a communications agency he has scaled for over 15 years. His professional journey started at Ogilvy, managing global accounts like IBM and Lenovo. People who have worked with him describe him as a "human dynamo" who is enthusiastic, personable, and applies human insight to marketing challenges.

Outside of the office, Rohit is humorously candid about his ongoing efforts to train his dog to fetch. He has a deep appreciation for impactful and creative writing. Rohits agency is known to have a team of "dog and cat lovers, do gooders and smile makers, " reflecting a warm and humane company culture.

His agency operates on the philosophy of serving both fledgling start-ups and corporate giants with the same level of enthusiasm.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Agency Growth
As a co-founder, he is focused on scaling his organization to pursue global opportunities and grow across advertising, digital, and brand identity sectors.
Brand Building
His career, from working on Lenovo's first consumer launch campaign in India to leading his own agency, has centered on creating work that builds great brands.
Human-Centric Marketing
He is known for applying "human insight to solve a marketing problem" and a desire to understand clients "inside out, " showing a people-first approach to communication.

Media Appearances

Rohit has no verified media appearances

Work History

1-2007
Co-Founder at Sunny Side Up
5-2004 - 6-2006
Account Supervisor at Ogilvy

Education

2001 - 2004
Bachelor of Business Management from Christ University, Bangalore
Education details unavailable from National Public School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Co-Founder at Sunny Side Up
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Insights For Selling To Rohit

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rohit is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rohit

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rohit move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rohit take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Rohit

Personality Compatibility


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