Anand Krishnan

Energizer
DISC Type : I

Co-Founder at Sunny Side Up

Bengaluru, Karnataka, India

Overview

Anand Krishnan is the Co-founder and CEO of Sunny Side Up, an advertising agency he scaled from a two-person team to an 80-member consultancy. His career began in copywriting at firms like Ogilvy & Mather, working with global brands such as IBM, Titan, and HUL. He holds a degree in Hotel Management.

Anand is passionate about building teams and nurturing a strong company culture. A key personal interest for him is writing, which he pursues as a way to remain purposeful in his life, continuing a passion that began with his early career as an award-winning copywriter.

Unique fact: Anand won a national advertising award within the first eight months of his career as a trainee copywriter.

Personality Overview

Informal

Relationship Oriented

Enthusiastic

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are people oriented, friendly and like creating new connections.

Topics They Care About

Company Culture
His professional headline explicitly states his focus on building teams and nurturing culture within his fast-growing agency.
Brand Building
He has a multi-decade career in advertising, developing campaigns for major national and global brands like IBM, HUL, and Titan.
Creative Storytelling
He began his career as a copywriter and emphasizes writing as a core part of his life, reflecting a deep interest in narrative and communication.

Media Appearances

Anand has no verified media appearances

Work History

1-2007
Co-Founder at Sunny Side Up
9-2002 - 10-2006
Senior Creative at Ogilvy & Mather
8-2001 - 8-2002
Senior Copywriter at OTS Advertising
9-2000 - 7-2001
Copywriter at Contract Advertising India Pvt. Ltd. (A WPP Company & part of the VML Group)
7-1999 - 8-2000
Copywriter at R K SWAMY BBDO

Education

1996 - 1999
Hotel Management from IHM
Education details unavailable from Little Flower Junior College

More Information

Social Presence :

Prographics :

Exp : 26 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Co-Founder at Sunny Side Up
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Insights For Selling To Anand

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Be friendly and entertaining in your conversation

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anand is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Anand

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Anand move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Anand take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Anand

Personality Compatibility


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