Sonal Budhiraja, PhD

Wildcard
DISC Type : csi

Senior Manager at AB InBev

Gurugram, Haryana, India

Overview

Sonal has no verified overview

Personality Overview

ROI Driven

Requires Proof

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Sonal has no verified topics they care about

Media Appearances

Sonal has no verified media appearances

Work History

4-2024
Senior Manager at AB InBev
5-2022 - 4-2024
Data Science Manager at AB InBev
5-2018 - 4-2022
Senior Data Scientist at AB InBev
7-2010 - 12-2011
Independent Business Owner at Quest Education

Education

2013 - 2018
Doctor of Philosophy (PhD) from Indian Statistical Institute, Kolkata
2011 - 2013
Masters of Sceince from St. Stephen's College, Delhi

More Information

Social Presence :

Prographics :

Exp : 8 Location : Gurugram, Haryana, India Job Level : Middle Designation : Senior Manager at AB InBev
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Insights For Selling To Sonal

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonal is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Sonal

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Sonal move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Sonal take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Sonal

Personality Compatibility


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