Sonia Boije

Captain
DISC Type : DS

Founding Business Fellow at Aalto University School of Business

Australia

Overview

Sonia Boije is the Chief Digital, Data & AI Officer at nbn® Australia, leading enterprise-wide technology transformation. An MBA graduate from Cambridge, she previously established Ericssons global data function from the ground up. Colleagues and mentees describe her as a sharp, strategic, and forward-thinking leader.

Sonia is passionate about bridging academic theory with real-world practice, serving as a Guest Lecturer in GenAI & Data Strategy at Cambridge. Her background in Graphic Design informs a creative approach to technology, and she is committed to mentoring the next generation of business leaders.

She co-authored an article on the "trust gap" in AI, highlighting how company operating models are often the biggest risk to a successful AI strategy.

Personality Overview

Long-Term Thinker

Consummate Professional

Output-Driven

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

AI Governance
Writes and speaks about creating trusted AI foundations, moving beyond pilots to production by architecting operating models that foster trust and clear accountability.
Data-Driven Transformation
Drives enterprise-wide data strategy at nbn, focusing on simplification and creating a single source of truth, earning an iTNews award for the "Data Simplicity" program.
Mentoring Tech Leaders
Invests in developing future talent as a Guest Lecturer at Cambridge University and is frequently recognized for her dedication to mentoring junior colleagues.

Media Appearances

Sonia has no verified media appearances

Work History

1-2026
Founding Business Fellow at Aalto University School of Business
12-2022
Chief Data Officer at nbn® Australia
12-2020 - 12-2020
Guest Lecturer, Data Analytics at University of California, San Diego - Rady School of Management
7-2020
Guest Lecturer, GenAI & Data Strategy at Cambridge Judge Business School
6-2019 - 6-2022
Global Chief Data Officer / Global Head Data Officer at Ericsson

Education

Master of Business Administration (Director's Award) from University of Cambridge
BA Graphic Design (Honours) from Swinburne University of Technology

More Information

Social Presence :

Prographics :

Exp : 17 Location : Australia Job Level : Mid-senior Designation : Founding Business Fellow at Aalto University School of Business
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Insights For Selling To Sonia

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonia is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Sonia

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Sonia move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Sonia take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Sonia

Personality Compatibility


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