Sonia Donaire García

Evaluator
DISC Type : dsc

Marketing Director at Tangelo Games Corp.

Barcelona, Catalonia, Spain

Overview

Sonia has no verified overview

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Sonia has no verified topics they care about

Media Appearances

Sonia has no verified media appearances

Work History

1-2025
Marketing Director at Tangelo Games Corp.
2-2022 - 1-2025
Senior Marketing Director at Tilting Point
10-2021 - 2-2022
Senior Marketing Growth Manager at Tilting Point
3-2020 - 10-2021
Chief Marketing Officer at CounterGrogWise
1-2016 - 12-2020
Marketing Director EMEA at Revlon Inc.

Education

2005 - 2006
Master's degree from Esade
2002 - 2006
Bachelor of Business Administration (BBA) from Esade

More Information

Social Presence :

Prographics :

Exp : 19 Location : Barcelona, Catalonia, Spain Job Level : Mid-senior Designation : Marketing Director at Tangelo Games Corp.
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Insights For Selling To Sonia

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonia is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sonia

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sonia move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sonia take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sonia

Personality Compatibility


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