Sonia LS Choi

Critic
DISC Type : C

Senior Manager, Special Projects, Office of the Chair at Hang Lung Properties

Hong Kong, Hong Kong SAR

Overview

Sonia has no verified overview

Personality Overview

Negotiator

Objective Thinker

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Sonia has no verified topics they care about

Media Appearances

Sonia has no verified media appearances

Work History

2-2023
Senior Manager, Special Projects, Office of the Chair at Hang Lung Properties
11-2020 - 4-2022
Research Director at Edelman Data & Intelligence (DxI)
3-2019 - 9-2020
Associate, Insight at Brunswick Group
4-2017 - 3-2019
Account Director at Brunswick Group
8-2015 - 8-2016
Research Manager at Ipsos MORI

Education

MSc from The London School of Economics and Political Science (LSE)
BSSc from The Chinese University of Hong Kong

More Information

Social Presence :

Prographics :

Exp : 10 Location : Hong Kong, Hong Kong SAR Job Level : Middle Designation : Senior Manager, Special Projects, Office of the Chair at Hang Lung Properties
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Insights For Selling To Sonia LS

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonia LS is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Sonia LS

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Sonia LS move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sonia LS take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sonia LS

Personality Compatibility


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