Sonia Powar

Wildcard
DISC Type : ics

Chair of Investment Committee at Greater Cambridge Impact

London, England, United Kingdom

Overview

Sonia Powar is a highly experienced investor in technology and impact, specializing in venture debt and venture capital. With a Mathematics degree from the University of Nottingham, she co-led the scaling of BOOST&Co and now holds multiple board and investment committee roles, including at Greater Cambridge Impact and Anthemis Group.

Inspired by her entrepreneurial family, Sonia is passionate about supporting high-growth companies that positively impact people, society, or the planet. Outside of work, she enjoys wild swimming in the River Cam and participating in Park Run events.

She is a key figure in the UKs venture debt market, actively promoting it as a vital tool for growing the national economy.

Personality Overview

ROI Driven

Curious But Skeptical

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Venture Debt
A core area of her expertise, she co-authored articles and hosts webinars advocating for its role in growing the UK economy.
Healthcare Investing
Leads healthcare investments for BGF in London, with a focus on digital health, diagnostics, and pharmaceutical services.
Impact Investing
Holds key roles at Greater Cambridge Impact and Better Society Capital, focusing on investments that benefit society and the planet.

Media Appearances

Sonia has no verified media appearances

Work History

7-2025
Chair of Investment Committee at Greater Cambridge Impact
6-2025
Investment Committee Member of Co-invest Program at Better Society Capital
7-2024
Venture Partner at Anthemis Group
10-2022 - 4-2024
Investor- Head of Healthcare London & SE at BGF
6-2022
Non Executive Director at Ascension

Education

1992 - 1995
Mathematics from University of Nottingham

More Information

Social Presence :

Prographics :

Exp : 26 Location : London, England, United Kingdom Job Level : Senior Designation : Chair of Investment Committee at Greater Cambridge Impact
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Insights For Selling To Sonia

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Focus on immediate action-items rather than the larger goals
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonia is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Sonia

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Sonia move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Sonia take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Sonia

Personality Compatibility


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