Sonia S

Questioner
DISC Type : c

Asst Director - Market Development at Moody's

Gurgaon, Haryana, India

Overview

Sonia is an Assistant Director at Moodys with over a decade of experience in market development, B2B sales, and GTM strategy. A graduate of Ranchi University with certifications in marketing analytics and AI, she is described by colleagues as an inspirational, energetic, and thorough professional.

Outside of her strategic work, Sonia is interested in personal development and mindset theories, recently sharing insights from Mel Robbins book, "The Let Them Theory". She also appreciates the human stories behind large corporations, highlighting the entrepreneurial journey of an Amazon delivery partner.

Unique fact: Before joining Moodys, Sonia founded and scaled her own venture-style growth consulting firm, ScaleUpp, where she advised over 15 startups.

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

B2B Growth Strategy
Her core expertise, having founded a growth consulting firm that advised startups on go-to-market strategy, digital growth, and commercialization.
Supply Chain Visibility
Shares content on leveraging data to understand and mitigate risks like forced labor exposure deep within global supply chains.
Personal Development
Engages with self-improvement content, sharing reflections on powerful mindset concepts from authors like Mel Robbins.

Media Appearances

Sonia has no verified media appearances

Work History

3-2025
Asst Director - Market Development at Moody's
3-2024 - 3-2025
Asst Director (Department - Strategy & Marketing) at Moody's
7-2023 - 2-2024
DGM- CCS at Great Lakes Institute of Management
2-2017 - 3-2024
Director at ScaleUpp
7-2014 - 12-2016
Deputy Head at PAYBACK India ((An American Express company)

Education

B.com Honours from Ranchi University
Education details unavailable from Harvard Business School Online

More Information

Social Presence :

Prographics :

Exp : 14 Location : Gurgaon, Haryana, India Job Level : Mid-senior Designation : Asst Director - Market Development at Moody's
URL has been copied!

Insights For Selling To Sonia

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonia is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sonia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sonia move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sonia take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sonia

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.