Sonia Tyas

Energizer
DISC Type : I

Executive Assistant to CIO & CRO at Value Retail

Greater Oxford Area, United Kingdom

Overview

Sonia has no verified overview

Personality Overview

Imaginative

Informal

Believer

They are people oriented, friendly and like creating new connections.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Sonia has no verified topics they care about

Media Appearances

Sonia has no verified media appearances

Work History

6-2018
Executive Assistant to CIO & CRO at Value Retail
4-2015
Personal Assistant to CIO Value Retail PLC at Value Retail
1-2011 - 3-2015
Executive Assistant to CEO, CFO & CTO at Lombard Medical Technologies
2004 - 2011
PA, Marketing (Marcomms) Executive & Events Co-ordinator at Lombard Medical Technologies
9-2000 - 2004
PA to CEO - co-founder (2000 – 2004) at Lombard Medical Technologies

Education

Prof. Dip ACIM from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 38 Location : Greater Oxford Area, United Kingdom Job Level : Leadership Designation : Executive Assistant to CIO & CRO at Value Retail
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Insights For Selling To Sonia

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Invite them for a lunch or a drink/coffee
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonia is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Sonia

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sonia move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Sonia take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Sonia

Personality Compatibility


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