Sonia Willcox in

Sonia Willcox

Sharpshooter · DISC type DC
Chief Executive Officer at Katalyst CRM
📍 Zurich, Switzerland

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
8 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Zurich, Switzerland
Personality Overview

How Sonia shows up

Thorough Evaluator
ROI Driven
Fast But Analytical

More than the product, they care about the effectiveness of the product. They like to be in a position where they can control the conversation and terms. They like to act fast and expect others to do the same.

Priorities

Topics Sonia cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

3-2023
Chief Executive Officer
Katalyst CRM
7-2017
CEO and Co-founder
Katalyst Brand Agency
8-2022 - 3-2024
Chief Marketing Officer
Sfam Management
9-2017 - 8-2023
Chief Marketing Officer & Senior Associate
Martin Altherr
3-2022 - 1-2023
Chief Marketing Officer
Béton Capital
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
8-2023 - 11-2023
No code AI and machine learning
MIT Professional Education
2019 - 2019
Inbound Marketing Certification
HubSpot Academy
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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