Sonja B.

Critic
DISC Type : C

Global Senior Service Marketing Manager at Jaeger Medical

Munich, Bavaria, Germany

Overview

Sonja is a marketing and business development professional with over 20 years of experience in product and marketing management for services and accessories. A graduate of OTH Regensburg, she has extensive leadership experience in EMEA and global environments. Colleagues describe her as a highly versatile, capable, and passionate team player.

Her unique strength lies in her ability to fully comprehend the complex system requirements for the service products she manages.

Personality Overview

Objective Thinker

Information Seeker

Precise

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Service Marketing
Her entire career has focused on the strategy, management, and execution of marketing for service products in the technology and medical fields.
EMEA Market Strategy
Spent many years at Toshiba leading and developing the service products business and managing key accounts across the EMEA region.
Team Leadership
Recommendations praise her for creating a motivating work environment and providing excellent guidance and support to her team members.

Media Appearances

Sonja has no verified media appearances

Work History

1-2024
Global Senior Service Marketing Manager at Jaeger Medical
8-2020 - 10-2023
Head of Accessories and Services EMEA at Dynabook EMEA (Formerly Toshiba PC Company)
4-2019 - 8-2020
Head of Service Products EMEA at Dynabook EMEA (Formerly Toshiba PC Company)
2-2012 - 4-2019
Product Manager Services & Solutions Europe at Toshiba Europe GmbH
3-2007 - 1-2012
Service Marketing Manager EMEA at Toshiba Europe GmbH

Education

10-1996 - 10-2001
Master's degree from OTH Regensburg
1994 - 1996
Abitur from Fachoberschule

More Information

Social Presence :

Prographics :

Exp : 19 Location : Munich, Bavaria, Germany Job Level : Middle Designation : Global Senior Service Marketing Manager at Jaeger Medical
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Insights For Selling To Sonja

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonja is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Sonja

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Sonja move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sonja take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sonja

Personality Compatibility


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