Sonja Barrett

Enigma
DISC Type : cid

Digital Content Editor, ey.com at EY

New York City Metropolitan Area, United States

Overview

Sonja Barrett is a Digital Content Strategist at EY, specializing in data-backed content, SEO, and brand messaging. A graduate of New York University with a Masters Degree, she is described by colleagues as effective, creative, and solution-oriented.

Outside of her corporate role, Sonja pursues her passion for service journalism by freelance writing for various food, health, and fitness publications. Her personal interests include wellness and outdoor pursuits, which she combines with her writing.

In a recommendation written in Norwegian, a colleague praised her as being "effective, creative, and solution-oriented. "

Personality Overview

Friendly Yet Blunt

Hard To Convince

Fast Follower

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Data-Backed Content
Her experience includes providing data-backed content and SEO to inform brand messaging and audience engagement strategies.
Wellness Journalism
She combines her love for wellness and outdoor pursuits by freelance writing for food, health, and fitness blogs.
Brand Messaging
Focuses on developing cohesive brand messaging and engagement strategies across various digital channels for clients and her agency.

Media Appearances

Sonja has no verified media appearances

Work History

10-2021
Digital Content Editor, ey.com at EY
10-2019 - 10-2021
Content Strategist and Client Partner at Hudson Fusion LLC
8-2018 - 10-2019
Content Manager at Hudson Fusion LLC
8-2017 - 8-2018
Marketing Copywriter at Hudson Fusion LLC
1-2017 - 6-2019
Freelance Writer at www.thepathmag.com, and more

Education

2015 - 2016
Master’s Degree from New York University
2007 - 2010
Bachelor of Science from Binghamton University

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Digital Content Editor, ey.com at EY
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Insights For Selling To Sonja

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonja is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sonja

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Sonja move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Sonja take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Sonja

Personality Compatibility


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