Sonny Laskar

Critic
DISC Type : C

Co-Founder at Zijus

Bengaluru, Karnataka, India

Overview

Sonny has no verified overview

Personality Overview

Precise

Information Seeker

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They choose to analyze logically and value facts to emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Sonny has no verified topics they care about

Media Appearances

Sonny has no verified media appearances

Work History

11-2025
Co-Founder at Zijus
7-2019 - 10-2025
Director - Principal Data Scientist at Microland Limited
7-2018 - 6-2019
Associate Director at Microland Limited
8-2014 - 6-2018
Sr Principal Architect - Automation & Analytics at Microland Limited
11-2007 - 9-2013
Assistant Consultant at Tata Consultancy Services

Education

2013 - 2014
Master of Business Administration (M.B.A.) from Indian Institute of Management, Indore
2014 - 2014
Advanced Business Analytics from Texas McCombs School of Business

More Information

Social Presence :

Prographics :

Exp : 17 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Co-Founder at Zijus
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Insights For Selling To Sonny

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonny is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Sonny

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Sonny move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sonny take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sonny

Personality Compatibility


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