Sonny Singh

Enthusiast
DISC Type : i

Head of Digital Operations at East and North Hertfordshire Teaching NHS Trust

London, England, United Kingdom

Overview

Sonny Singh is the Head of Digital Operations at East and North Hertfordshire Teaching NHS Trust, where he leads digital strategy, modernization, and resilience. He has extensive experience within the NHS, previously managing IT service delivery and complex technology programmes. He is a Chartered Manager and holds a Bachelor of Arts from The Manchester Metropolitan University.

His role focuses on leading high-performing teams to deliver secure, scalable, and future-ready digital services that enhance operational efficiency and clinical safety across the multi-site NHS Trust.

Personality Overview

Non-Confrontational

Optimistic

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

Digital Modernisation
His current role focuses on leading the strategic direction and modernization of digital services across a large NHS Trust to deliver future-ready technology.
Healthcare IT Strategy
He is responsible for shaping the long-term digital strategy and overseeing complex programmes to drive enterprise-wide transformation within the NHS.
IT Service Delivery
Previously served as Head of IT Service Delivery, where he was accountable for IT operations, service support, and ensuring SLA/OLA-based service delivery.

Media Appearances

Sonny has no verified media appearances

Work History

9-2025
Head of Digital Operations at East and North Hertfordshire Teaching NHS Trust
1-2025 - 9-2025
Head of IT Service Delivery at St John & St Elizabeth Hospital
10-2023 - 1-2025
EPR End User Computing Manager at Barking, Havering and Redbridge University Hospitals NHS Trust

Education

2022 - 2024
Bachelor of Arts from The Manchester Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 2 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital Operations at East and North Hertfordshire Teaching NHS Trust
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Insights For Selling To Sonny

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonny is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Sonny

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Sonny move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Sonny take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Sonny

Personality Compatibility


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