Sonu Tyagi

Critic
DISC Type : C

National Account Manager at Collabera

Ghaziabad, Uttar Pradesh, India

Overview

Sonu Tyagi is an experienced National Account Manager at Collabera with a demonstrated history in the IT and services industry. His career reflects a successful transition from talent acquisition leadership to strategic sales. He holds an Master of Business Administration from Glocal University.

He is passionate about the evolution of recruitment and how technology is transforming the field. Sonu believes in leveraging advanced tools like AI for smarter candidate matching and focusing on skills over degrees to stay competitive.

He has successfully moved from Talent Acquisition to a National Account Manager role within the same organization.

Personality Overview

Critic

ROI Driven

Negotiator

They choose to analyze logically and value facts to emotions.  It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Recruitment Evolution
He actively shares his thoughts on how digital platforms, AI, and remote work are transforming how companies connect with talent.
Strategic Account Management
As a National Account Manager, his focus is on managing key client relationships and driving sales within the IT services industry.
Talent Acquisition
He has an extensive background as a Talent Acquisition Leader, with skills in people management, college recruiting, and strategic planning.

Media Appearances

Sonu has no verified media appearances

Work History

1-2025
National Account Manager at Collabera
9-2018 - 2-2025
Account Manager at Collabera
9-2018
Talent Acquisition Project Manager at Collabera Digital
2-2017 - 8-2018
Assistant Manager Talent Acquisition at Bhilwara Infotechnology Ltd
6-2014 - 2-2017
Assistant Manager Talent Acquisition at Maintec Technologies Pvt Ltd

Education

7-2016 - 6-2018
Master of Business Administration - MBA from Glocal University
2009 - 2012
BSC-IT from Institute of Management Technology, Ghaziabad

More Information

Social Presence :

Prographics :

Exp : 12 Location : Ghaziabad, Uttar Pradesh, India Job Level : Middle Designation : National Account Manager at Collabera
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Insights For Selling To Sonu

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonu is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Sonu

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Sonu move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sonu take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sonu

Personality Compatibility


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