Sonya Cullington MA MSc

Visionary
DISC Type : Ds

Cyberpsychologist and Health communications expert at Freelance

United Kingdom

Overview

Sonya Cullington is a Cyberpsychologist and Health Communications Specialist focused on the intersection of human behavior, trust, and technology. She advises public sector organizations on responsible AI adoption and digital transformation, drawing on her MSc from Nottingham Trent University. Colleagues describe her as strategic, calm, clear, and a supportive leader.

Sonya is passionate about mental health advocacy, working to help individuals understand their rights and be heard in their care decisions. Her work emphasizes making digital health systems more accessible and respectful to reduce anxiety and improve outcomes for vulnerable people, reflecting a deep commitment to human-centered principles.

As co-chair of the NHS Communications AI Taskforce, she was the founding member, lead author, and strategic lead, shaping national guidance.

Personality Overview

Direct & Assertive

Early Adopter

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

AI in Healthcare
As co-chair and lead author for the NHS Communications AI Taskforce, she explores and guides the responsible use of AI in NHS communications.
Digital Ethics
Advises public sector leaders on digital ethics and human-centered governance to ensure technology adoption builds public trust and safety.
Human-Centred Systems
Advocates for designing digital health services, like online triage, with a focus on the user's emotional and psychological state, not just system efficiency.

Media Appearances

Sonya has no verified media appearances

Work History

2-2024
Cyberpsychologist and Health communications expert at Freelance
11-2025
Member at West Midlands Ambulance Service NHS Trust
11-2025
Member at Birmingham Women's and Children's Hospital and Charity
9-2023 - 11-2025
NHS Communications AI Taskforce: Co Chair at NHS
2-2022 - 8-2025
Mental Health Advocate at Freelance

Education

9-2022 - 8-2024
Msc from Nottingham Trent University
1-2024 - 2-2024
AI Foundations for Everyone from IBM

More Information

Social Presence :

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Exp : 3 Location : United Kingdom Job Level : N/A Designation : Cyberpsychologist and Health communications expert at Freelance
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Insights For Selling To Sonya

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonya is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Sonya

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Sonya move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Sonya take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Sonya

Personality Compatibility


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