🦅 Sonya Vanjicki

Evaluator
DISC Type : DSC

Founder at Pikup

Greater Brisbane Area, Australia

Overview

Sonya Vanjicki is the Founder of Hunt & Hawk, a firm specializing in branding, marketing, and AI-led lead generation for B2B and tech companies. With over 20 years of experience taking brands global, she is recognized by colleagues as an "exceptional" and "brilliant" marketer. She holds a Bachelor of Business Management from QUT.

Outside of work, Sonya is passionate about mental health advocacy, serving as a Committee Member and Marketing Director for the Mental Awareness Foundation. She has a strong interest in team culture, sports, and is an avid tennis fan, closely following events like the Australian Open.

She co-founded her company, Hunt & Hawk, based on the concept of a hunter (sales) and a hawk (marketing) working in tandem.

Personality Overview

Quality Focused

Hard To Convince

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Brand Storytelling
Her core philosophy is that a brand's meaning, story, and strategy are what truly drive growth, a principle she applies to scale businesses globally.
AI in Lead Generation
As the founder of Missing Link, an AI-assisted lead generation platform, she is focused on using technology to connect businesses with the right customers.
Mental Health Advocacy
Actively involved as a committee member and marketing director for the Mental Awareness Foundation, demonstrating a personal commitment to the cause.

Media Appearances

🦅 has no verified media appearances

Work History

10-2024
Founder at Pikup
7-2024
Founder at Missing Link
7-2018
Committee Member I Sales & Marketing Partner at Verity Consulting Pty Ltd
5-2018 - 1-2023
vCMO Head of Marketing at Cloudoffis
9-2017
Founder at Hunt & Hawk

Education

2009 - 2010
Pre MBA from QUT (Queensland University of Technology)
2004 - 2006
Bachelor of Business Management from QUT (Queensland University of Technology)

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Brisbane Area, Australia Job Level : Leadership Designation : Founder at Pikup
URL has been copied!

Insights For Selling To 🦅 Sonya

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with 🦅 Sonya is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from 🦅 Sonya

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will 🦅 Sonya move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can 🦅 Sonya take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And 🦅 Sonya

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.