Sophie Brisbourne-Rhodes

Inquirer
DISC Type : cd

Senior Vice President Marketing at Wuffes

London, England, United Kingdom

Overview

Sophie is the SVP of Marketing at Wuffes, specializing in scaling disruptive D2C brands within the food, drink, and technology sectors. An experienced CMO, she has a track record of raising venture capital and leading brand transformations at companies like CleanCo and Different Dog. She is a graduate of the University of Exeter.

Outside of her marketing career, Sophie is passionate about baking and collecting what she describes as "bizarre kitchen gadgets. " A former colleague noted she is a "bloody great baker of birthday cakes. " She also has an affinity for 90s culture.

Unique fact: Sophie was a finalist for B&Ts 30 Under 30 award and Mumbrellas Best New PR Talent of the Year.

Personality Overview

Judgemental

Demanding

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Disruptor Brands
Her career has focused on challenger brands, taking on monopolies in beverages with Nexba and building the #1 independent non-alcoholic spirits brand, CleanCo.
Pet Wellness
Her current role at pet supplement company Wuffes and previous role at fresh dog food brand Different Dog show a clear focus on the pet wellness industry.
D2C Growth
She is actively hiring growth marketers to manage 8-figure media budgets at Wuffes, showing a deep focus on direct-to-consumer acquisition and scaling.

Media Appearances

Sophie has no verified media appearances

Work History

11-2025
Senior Vice President Marketing at Wuffes
6-2023 - 11-2025
Global Chief Marketing Officer at CleanCo
1-2023 - 6-2023
Brand Marketing Director at Different Dog
3-2020 - 1-2023
Global Marketing & Communications Director at Nexba Pty Ltd
6-2019 - 3-2020
Account Director & Strategy Lead (B2B & B2C) at Sling & Stone

Education

2013 - 2017
Bachelor of Arts (B.A.) from University of Exeter
2011 - 2013
A-Levels from Heart of England Business and Enterprise School

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Leadership Designation : Senior Vice President Marketing at Wuffes
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Insights For Selling To Sophie

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sophie is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Sophie

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Sophie move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Sophie take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Sophie

Personality Compatibility


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