Sophie Malca Ruiz

Questioner
DISC Type : c

Development Associate at Diversity VC

Peru

Overview

Sophie Malca Ruiz is a venture capital professional and marketing strategist focused on emerging opportunities in Latin America. A graduate of Universidad de Lima, she leverages her experience from founding a marketing agency and her current role at Diversity VC to support startups. She holds a Certified Marketing Director credential.

Sophie is deeply passionate about empowering female entrepreneurs, particularly in the technology and STEM fields. She actively contributes to this cause as a key organizer for #WeXchange, an initiative dedicated to supporting women in STEM, and speaks at events like "Women in Action: Tecnología e Innovación. "

She recently completed an intensive marketing course featuring marketing luminaries Philip Kotler and Seth Godin as instructors.

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Venture Capital
Works as a Development Associate at Diversity VC and previously as an Analyst at AVP Ventures, frequently speaking about the VC ecosystem.
Women in Tech & STEM
Actively organizes the #WeXchange competition for women STEMpreneurs and speaks at events to celebrate and empower female talent in the tech world.
LatAm Tech Ecosystem
Identifies as an emerging investor in Latin America and is involved in events like Lima Tech Week to bolster the region's tech landscape.

Media Appearances

Sophie has no verified media appearances

Work History

2-2025
Development Associate at Diversity VC
5-2023
Analyst at AVP Ventures
2-2023 - 4-2023
Intern at AVP Ventures
12-2019 - 12-2024
Founder at Amanita Muscaria Marketing
3-2023 - 6-2023
Management Intern at Mondo® Snacks Peru

Education

2020 - 2026
Bachelor's degree from Universidad de Lima

More Information

Social Presence :

Prographics :

Exp : 5 Location : Peru Job Level : N/A Designation : Development Associate at Diversity VC
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Insights For Selling To Sophie

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sophie is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sophie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sophie move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sophie take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sophie

Personality Compatibility


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