Sophie Wood
Login to view DISC.Sophie Wood is the Director of Strategy at Fohr, where she develops influencer marketing strategies for major brands like Sephora, Dove, and DICKS Sporting Goods. An alumna of the University of Oregon, she has extensive experience in campaign execution and trend analysis, having previously worked with clients like Google and Ulta Beauty.
Outside of her agency role, Sophie is a fashion and lifestyle content creator and runs a Substack newsletter called "Third Drawer. " She is also the founder of "Book Bimbos, " a virtual book club with over 700 members, and is a self-described pop-culture enthusiast and avid reader.
She created and published a "State of Taste Report" after surveying over 200 American women on their consumer habits and preferences.
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