Sorana De Roy

Judge
DISC Type : Dc

Senior Manager Retail Strategy at Bergdorf Goodman

New York City Metropolitan Area, United States

Overview

Sorana has no verified overview

Personality Overview

Features Driven

Generally Skeptic

Fast But Wary

They prefer to be the ones controlling the conversation or defining the terms.  They like to move fast and expect the same from others. They are not always relationship oriented.

Topics They Care About

Sorana has no verified topics they care about

Media Appearances

Sorana has no verified media appearances

Work History

8-2025
Senior Manager Retail Strategy at Bergdorf Goodman
5-2024 - 8-2025
Brand & Product Manager Ginori 1735 | Kering Group at Bergdorf Goodman
5-2021 - 4-2024
Commercial Director at Flanders Investment & Trade (FIT)
1-2021 - 5-2021
Product Merchandising Manager Estee Lauder & La Mer at The Estée Lauder Companies Inc.
3-2019 - 8-2020
Merchandising Manager Apparel at FNG Group

Education

2011 - 2015
Master of Science (M.Sc.) from Ghent University
3-2023 - 11-2024
Individual courses in Fashion Design & Fashion Managament from Fashion Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York City Metropolitan Area, United States Job Level : Middle Designation : Senior Manager Retail Strategy at Bergdorf Goodman
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Insights For Selling To Sorana

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sorana is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sorana

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Sorana move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Sorana take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Sorana

Personality Compatibility


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