Sourabh Sinha

Captain
DISC Type : DS

Lead Marketing & Branding - Reliance Digital resQ at Reliance Digital Retail Ltd.

Mumbai, Maharashtra, India

Overview

Sourabh is a strategic marketing leader with over 16 years of experience driving growth in the automotive and consumer durables sectors for brands like Mahindra and Reliance Digital. He specializes in brand strategy, digital transformation, and launching new products. People who have worked with him describe him as energetic, highly focused, and a great team player.

He has a foundational interest in new ventures, demonstrated by being a founding committee member for the Entrepreneurship Cell during his MBA at the Institute of Management Technology, Ghaziabad. This early experience highlights a long-standing passion for building things from the ground up.

He recently led a marketing campaign where the jingle and video were crafted entirely using 100% AI.

Personality Overview

Consummate Professional

Dynamic But Sincere

Long-Term Thinker

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

AI in Marketing
Showed a strong interest in leveraging new technology by creating a campaign for Reliance Digital using 100% AI for both the jingle and the video.
New Product Launches
Has extensive experience bringing products to market, from conceptualization to launch, including multiple SUVs at Mahindra and new service platforms at Reliance Digital.
Brand Strategy
His career is centered on building and managing brands, from iconic SUVs like the Bolero to establishing Reliance Digital resQ as a leading service brand.

Media Appearances

Sourabh has no verified media appearances

Work History

Lead Marketing & Branding - Reliance Digital resQ at Reliance Digital Retail Ltd.
Brand & Product Manager - SUVs at Mahindra and Mahindra Limited [Automotive, Farm Equipment and Agri Business]
EA to Head of Operations at Mahindra and Mahindra Limited [Automotive, Farm Equipment and Agri Business]
Associate Manager, Marketing & Consulting, Automotive SBU at KPIT Cummins Infosystems Limited
Member of founding committee of Entrepreneurship Cell at Institute of Management Technology, Ghaziabad

Education

2008 - 2010
MBA from Institute of Management Technology, Ghaziabad
2002 - 2006
B.E. from S.G.S.I.T.S. Indore

More Information

Social Presence :

Prographics :

Exp : 1 Location : Mumbai, Maharashtra, India Job Level : Junior Designation : Lead Marketing & Branding - Reliance Digital resQ at Reliance Digital Retail Ltd.
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Insights For Selling To Sourabh

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sourabh is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Sourabh

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Sourabh move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Sourabh take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Sourabh

Personality Compatibility


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