Lucia Villegas

Sharpshooter
DISC Type : DC

Brand Marketing Manager at Empower Brands

Glen Allen, Virginia, United States

Overview

Lucia has no verified overview

Personality Overview

Fast But Analytical

Rigorous & Demanding

Thorough Evaluator

They prefer to move quickly, and expect the same from others.  They put a lot of effort into ensuring personal success. They are less concerned about the product and more about its potential impact.

Topics They Care About

Lucia has no verified topics they care about

Media Appearances

Lucia has no verified media appearances

Work History

2-2025
Brand Marketing Manager at Empower Brands
1-2024 - 10-2024
Pro Marketing Manager at LL Flooring
8-2022 - 12-2023
Marketing Director at Onduline North America
3-2020 - 8-2022
Global Marketing Manager at GRUPO CUPRUM
12-2017 - 2-2020
Marketing & Pricing Manager at GRUPO CUPRUM

Education

2009 - 2010
Master from Tecnológico de Monterrey
2010 - 2010
Winter term from The University of British Columbia

More Information

Social Presence :

Prographics :

Exp : 13 Location : Glen Allen, Virginia, United States Job Level : Middle Designation : Brand Marketing Manager at Empower Brands
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Insights For Selling To Lucia

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucia is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lucia

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Lucia move?

  • If convinced, they can reach decisions quite fast.
  • Can Lucia take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Lucia

Personality Compatibility


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