Souvik P. in

Souvik P.

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Associate Manager- Performance Marketing at Publicis Groupe
📍 Bengaluru, Karnataka, India

Souvik is an Associate Manager in Performance Marketing at Publicis Groupe, specializing in driving growth through digital advertising. With experience across Google, Meta, and Amazon Ads, he has a proven record of significantly increasing revenue and ROAS for major retail brands in international markets.

He is a strong advocate for personal authenticity and originality, often sharing thoughts on the importance of self-belief over succumbing to peer pressure. Souvik is also passionate about Indias digital revolution and its potential to become a global superpower, reflecting a deep sense of national pride.

Unique fact: In a previous role, Souvik scaled a shoe brands campaigns to generate over 40 lakhs in monthly sales.

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Experience
3 Years
Current Role
Associate Manager- Performance Marketing
Job Level
Middle
Location
Bengaluru, Karnataka, India
Personality Overview

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Priorities

Topics Souvik cares about

DTC Growth
Led performance marketing strategies that resulted in a 30% increase in overall DTC revenue and a 35% YoY improvement in ROAS for a previous employer.
Paid Media Strategy
Manages and executes campaigns across diverse platforms including Google, Meta, and Amazon for markets in the UK, USA, India, and UAE.
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Career

Work history

3-2025
Associate Manager- Performance Marketing
Publicis Groupe
10-2023 - 3-2025
Senior Paid Marketing Specialist
DaMENSCH
4-2022 - 10-2023
Paid Media Specialist
Oxedent
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Education
Bachelor of Commerce - BCom
University of Calcutta
Social presence
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DISC profile (public)

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