Souvik P.

Evaluator
DISC Type : scd

Associate Manager- Performance Marketing at Publicis Groupe

Bengaluru, Karnataka, India

Overview

Souvik is an Associate Manager in Performance Marketing at Publicis Groupe, specializing in driving growth through digital advertising. With experience across Google, Meta, and Amazon Ads, he has a proven record of significantly increasing revenue and ROAS for major retail brands in international markets.

He is a strong advocate for personal authenticity and originality, often sharing thoughts on the importance of self-belief over succumbing to peer pressure. Souvik is also passionate about Indias digital revolution and its potential to become a global superpower, reflecting a deep sense of national pride.

Unique fact: In a previous role, Souvik scaled a shoe brands campaigns to generate over 40 lakhs in monthly sales.

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

DTC Growth
Led performance marketing strategies that resulted in a 30% increase in overall DTC revenue and a 35% YoY improvement in ROAS for a previous employer.
Paid Media Strategy
Manages and executes campaigns across diverse platforms including Google, Meta, and Amazon for markets in the UK, USA, India, and UAE.
Personal Authenticity
Frequently posts about the importance of being original and making decisions independent of peer pressure, showing a strong personal value for self-belief.

Media Appearances

Souvik has no verified media appearances

Work History

3-2025
Associate Manager- Performance Marketing at Publicis Groupe
10-2023 - 3-2025
Senior Paid Marketing Specialist at DaMENSCH
4-2022 - 10-2023
Paid Media Specialist at Oxedent

Education

Bachelor of Commerce - BCom from University of Calcutta

More Information

Social Presence :

Prographics :

Exp : 3 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Associate Manager- Performance Marketing at Publicis Groupe
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Insights For Selling To Souvik

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Souvik is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Souvik

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Souvik move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Souvik take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Souvik

Personality Compatibility


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