Spencer Isaac

Observer
DISC Type : ic

Strategy Director at FCB Chicago

Chicago, Illinois, United States

Overview

Spencer is a highly experienced brand strategist, having held Strategy Director roles at prominent agencies including FCB Chicago, 72andSunny, and Saatchi & Saatchi. A graduate of VCU Brandcenters strategy program, he has led initiatives for major brands like United and Toyota, including a Super Bowl commercial.

Spencer is actively seeking his next role, full-time or freelance, following the dissolution of the FCB brand. He is passionate about solving challenging problems and is open to opportunities in any capacity.

He believes that at its core, "Strategy IS storytelling, " a lesson he values from his time mentoring junior talent.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Brand Storytelling
He explicitly states that he believes "Strategy IS storytelling" and values this principle in his work.
Strategic Integrity
Questions the trend of strategic "Reasons to Believe" devolving into simple lists of product features rather than compelling ideas.
Mentoring Talent
Reflects fondly on his experience leading an intern program at Saatchi & Saatchi and the lessons learned from educating young minds.

Media Appearances

Spencer has no verified media appearances

Work History

8-2023
Strategy Director at FCB Chicago
12-2022 - 8-2023
Freelance Brand Strategy Director at Self-employed
3-2022 - 12-2022
Strategy Director at 72andSunny
6-2021 - 2-2022
Strategy Director at Saatchi & Saatchi (We Are Saatchi)
5-2019 - 6-2021
Senior Strategist at Saatchi & Saatchi (We Are Saatchi)

Education

2013 - 2015
Master of Business from VCU Brandcenter
2006 - 2010
Bachelor of Science from University of North Carolina Wilmington

More Information

Social Presence :

Prographics :

Exp : 10 Location : Chicago, Illinois, United States Job Level : Mid-senior Designation : Strategy Director at FCB Chicago
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Insights For Selling To Spencer

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Focus on immediate action-items rather than the larger goals
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Spencer is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Spencer

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Spencer move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Spencer take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Spencer

Personality Compatibility


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