SPENCER NIX

Commander
DISC Type : D

Founder at Behavior & Performance Research

Dallas, Texas, United States

Overview

Spencer Nix is the founder of Behavior & Performance Research, where he applies his background in neuroscience to create health systems for high-responsibility individuals. He holds a Masters degree from The University of Texas at Dallas and a Bachelors from Texas A&M University, with over two decades of industry experience.

Outside of work, Spencer is a husband and a father to three daughters. While attending Texas A&M, he played lacrosse, and he continues to enjoy activities like snowboarding, various water sports, and traveling with his wife.

A former CrossFit Games athlete and one of only 50 "level 4" trainers globally, he later applied his fitness expertise to the sport of bobsled.

Personality Overview

Decisive

Very Quick

Strong-Willed

They like to act fast and expect others to do the same.  They are not focused on building rapport and relationships. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Holistic Coaching
He has evolved from focusing solely on fitness to integrating mindset and psychological well-being, aiming to make the psychological benefits of exercise intentional.
Applied Neuroscience
With a Master's in neuroscience and applied cognition, he focuses on turning theoretical knowledge into sustained behavioral change for his clients under real-world pressure.
Entrepreneurial Resilience
As a business owner for over 15 years, he openly discusses the significant challenges of entrepreneurship and the importance of resilience for success in business and life.

Media Appearances

SPENCER has no verified media appearances

Work History

4-2008
Founder at Behavior & Performance Research

Education

Bachelor of Science - BS from Texas A&M University
Master of Science - MS from The University of Texas at Dallas

More Information

Social Presence :

Prographics :

Exp : 17 Location : Dallas, Texas, United States Job Level : Leadership Designation : Founder at Behavior & Performance Research
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Insights For Selling To SPENCER

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with SPENCER is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from SPENCER

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will SPENCER move?

  • They can take decisions very fast if you manage to convince them.
  • Can SPENCER take some risk or not?

  • The risks don’t matter much to them.

You And SPENCER

Personality Compatibility


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