Petri Vuori

Wildcard
DISC Type : csi

Senior Vice President, Sales and Route Development at Finavia

Helsinki, Uusimaa, Finland

Overview

Petri Vuori is the Senior Vice President of Sales and Route Development at Finavia, leveraging extensive experience from leadership roles at Finnair, including VP of Network Planning and VP of Global Sales. He holds an M. Sc. in Economics from the Turku School of Economics and is a Certified Board Member.

Described by colleagues as a unique talent, Petri combines a sharp, analytical mind with great interpersonal and people skills, making him focused, result-oriented, and fun to work with. In his free time, he has coached youth ice hockey and plays in recreational leagues.

He is considered a rare mixture of strong analytical and financial skills combined with very good sales abilities.

Personality Overview

Requires Proof

Friendly But Slow

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Airline Route Development
His current role is focused on identifying and promoting new airline and route potential for Finavia's 20 airports, a frequent topic in his public updates and interviews.
Aviation in Lapland
He frequently highlights the record passenger growth in Finnish Lapland and actively works to add more flights to the region for the winter seasons.
Asia-Pacific Aviation
He previously served as Area Vice President for APAC at Finnair, focusing on growing sales in Japan, China, and South Korea, and notes this as a key area of his expertise.

Media Appearances

Interview: Discussing Finavia's Strategy with Petri Vuori. Featured in Airways Mag

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In conversation with Petri Vuori and Jani Jolkkonen, Finavia. Featured in International Airport Review

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Finavia's Vision for Sustainability, Technology, and Growth – Exclusive interaction from Petri Vuori at Routes World 2024. Featured in Travel & Tour World

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Work History

1-2021
Senior Vice President, Sales and Route Development at Finavia
3-2017 - 1-2021
Vice President, Sales and Route Development at Finavia
12-2015 - 2-2017
Vice President, Network Planning at Finnair
11-2013 - 11-2015
Vice President, Sales at Finnair
8-2010 - 10-2013
Area Vice President, APAC at Finnair

Education

4-2023 - 11-2023
Hyväksytty hallituksen jäsen (HHJ) / Certified Board Member (CBM) from Keskuskauppakamari
1991 - 1996
M.Sc. (econ.) from Turku School of Economics at the University of Turku

More Information

Social Presence :

Prographics :

Exp : 21 Location : Helsinki, Uusimaa, Finland Job Level : Leadership Designation : Senior Vice President, Sales and Route Development at Finavia
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Insights For Selling To Petri

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Share testimonials from known people and give multiple examples of product value
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Petri is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Petri

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Petri move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Petri take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Petri

Personality Compatibility


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