Sridhar Kuppanna

Questioner
DISC Type : c

CTO and Senior Vice President of Engineering at ST Engineering iDirect

Nashua, New Hampshire, United States

Overview

Sridhar has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Sridhar has no verified topics they care about

Media Appearances

Sridhar has no verified media appearances

Work History

2-2025
CTO and Senior Vice President of Engineering at ST Engineering iDirect
10-2023 - 2-2025
Senior Vice President of Engineering at ST Engineering iDirect
10-2020 - 10-2023
Vice President, Engineering at Ribbon Communications
10-2017 - 10-2020
Senior Director, Engineering at Ribbon Communications
1-2014 - 9-2017
Director Software Engineering at Sonus

Education

Global C-Suite Program from Wharton Executive Education
Masters degree in Computer Applications from Alagappa University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Nashua, New Hampshire, United States Job Level : Leadership Designation : CTO and Senior Vice President of Engineering at ST Engineering iDirect
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Insights For Selling To Sridhar

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sridhar is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sridhar

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sridhar move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sridhar take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sridhar

Personality Compatibility


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