Sriparna Ghosh

Doer
DISC Type : ds

Student Placement Coordinator at International Institute of Business Studies - IIBS, Bengaluru

Bengaluru, Karnataka, India

Overview

Sriparna is a purpose-driven strategist specializing in marketing, PR, and people strategy. She focuses on the intersection of creativity, sustainability, and AI, having led over seven national campaigns. She holds a PGDM from the International Institute of Business Studies in Bengaluru.

She is deeply interested in Indias economic and startup landscape, often sharing insights on founder life, investment trends, and corporate salary projections. She also appreciates creative, low-cost marketing tactics that create a strong customer connection and believes in building brands that matter.

She once learned more about marketing from a simple sticky note on a food order than from a three-hour MBA lecture.

Personality Overview

Risk-Accepting

Results Focused

Fast-paced

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Purpose-Driven Brands
Her core philosophy is building belief systems and brands that connect people, planet, and purpose, moving beyond simple strategy execution.
AI in PR
She has successfully led AI-powered public relations initiatives that resulted in a threefold increase in audience engagement.
Corporate Culture
Focuses on building employer brands and internal communication strategies that improve team sentiment and align employees with a company's purpose.

Media Appearances

Sriparna has no verified media appearances

Work History

1-2025
Student Placement Coordinator at International Institute of Business Studies - IIBS, Bengaluru
7-2025 - 10-2025
Marketing and Branding Specialist at CK Engineers
5-2025 - 7-2025
Content Strategist at Finmark Solutions
1-2024 - 7-2024
Marketing Strategist at Social Kookkiez
4-2024 - 6-2024
Administrative Intern at Techno India University

Education

6-2024 - 6-2026
PGDM from International Institute of Business Studies - IIBS, Bengaluru

More Information

Social Presence :

Prographics :

Exp : 1 Location : Bengaluru, Karnataka, India Job Level : Junior Designation : Student Placement Coordinator at International Institute of Business Studies - IIBS, Bengaluru
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Insights For Selling To Sriparna

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sriparna is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Sriparna

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Sriparna move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Sriparna take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Sriparna

Personality Compatibility


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