Sriram Sekhar

Critic
DISC Type : C

CEO at Smart Advisors

Chennai, Tamil Nadu, India

Overview

Sriram Sekhar is the CEO and Managing Partner of Smart Advisors, a consultancy he founded in 2009 to guide startups and SMEs. A CFA charterholder and graduate of Nottingham University Business School, he specializes in fundraising and M&A. Colleagues describe him as smart, methodical, and highly focused.

Outside of work, Sriram is a family man, describing himself as a "dog dad" and a "part-time jungle gym" for his kids. He is a filter coffee loyalist and his interests include basketball and hobby organic farming.

Unique fact: An entrepreneur at heart, Sriram once started a side business called Paw Prints, a dog-walking company in Chennai.

Personality Overview

Critic

Negotiator

ROI Driven

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Startup Fundraising
As an angel investor and CEO of an advisory firm, he is deeply involved in helping founders with fundraising strategies, term sheets, and valuations.
Founder Financial Literacy
He frequently posts about the importance of financial models and understanding core metrics, believing founders must be educated on the nuances of term sheets to succeed.
SME Growth
His firm, Smart Advisors, was established with the core mission of helping small and medium enterprises accelerate their business growth through sustainable practices.

Media Appearances

Sriram has no verified media appearances

Work History

7-2009
CEO at Smart Advisors
8-2013 - 12-2017
Chapter Director at Startup Grind
12-2007 - 9-2008
Research Analyst at Spark Capital Advisors
7-2006 - 12-2007
Research Analyst at B&K Securities
12-2005 - 6-2006
Research Associate at Frost & Sullivan

Education

2004 - 2005
Masters from Nottingham University Business School
2001 - 2004
B.A. from Loyola College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Chennai, Tamil Nadu, India Job Level : Leadership Designation : CEO at Smart Advisors
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Insights For Selling To Sriram

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sriram is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Sriram

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Sriram move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sriram take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sriram

Personality Compatibility


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