Srishti Shrivastava

Questioner
DISC Type : c

Marketing Analyst at Publicis Groupe

Gurugram, Haryana, India

Overview

Srishti is a data-driven Growth and Performance Marketer at Publicis with a background at Accenture. She specializes in paid acquisition, funnel optimization, and experimentation to scale global brands. She holds a Bachelor of Engineering and was recognized as a Top Fellow in her Product Management fellowship.

Outside of work, Srishti is a reflective individual who writes about navigating career uncertainty and overcoming personal challenges with resilience. She is passionate about continuous learning and publicly shares her knowledge on topics like growth strategies and building automation tools.

Unique fact: She built a prototype workflow that uses AI to automatically transcribe, summarize, and structure notes from meeting recordings.

Personality Overview

Value Seeker

Not Easily Convinced

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Growth Loops
She demonstrates deep interest by writing and sharing detailed analyses of different types of growth loops used by successful companies like Instagram and Meesho.
Marketing Automation
She has hands-on experience building automation workflows, such as a tool she created to automate meeting note-taking, showing her interest in improving team efficiency.
Career Transitions
She writes thoughtfully about the doubts and questions that arise when considering a mid-career change, showing empathy for those navigating similar professional journeys.

Media Appearances

Srishti has no verified media appearances

Work History

11-2023
Marketing Analyst at Publicis Groupe
3-2023 - 11-2023
Campaign Management Associate at Accenture
3-2022 - 3-2023
Digital Marketing Advisory Associate at Accenture
9-2021 - 3-2022
Creative Content Writer at Euro Parking Services
2-2021 - 9-2021
SEO Content Writer at Vinkom Solutions

Education

6-2025 - 8-2025
Product Management Fellowship from NextLeap
2016 - 2020
Bachelor of Engineering - BE from IPS College of Technology & Management, Shivpuri Link Road, Gwalior

More Information

Social Presence :

Prographics :

Exp : 5 Location : Gurugram, Haryana, India Job Level : N/A Designation : Marketing Analyst at Publicis Groupe
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Insights For Selling To Srishti

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Srishti is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Srishti

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Srishti move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Srishti take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Srishti

Personality Compatibility


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