Srishti Soni

Questioner
DISC Type : c

Senior Director-Corporate at Ruder Finn Atteline

United Arab Emirates

Overview

Srishti has no verified overview

Personality Overview

Systematic

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Srishti has no verified topics they care about

Media Appearances

Srishti has no verified media appearances

Work History

12-2025
Senior Director-Corporate at Ruder Finn Atteline
12-2024
Corporate Account Director at Ruder Finn Atteline
11-2023 - 11-2024
Account Director at Burson
10-2021 - 10-2023
Senior Account Manager at ASDA'A BCW
5-2018 - 9-2021
Associate Account Manager at ASDA'A BCW

Education

2010 - 2012
Masters in Advertising & Marketing Management from Amity University
2007 - 2010
Bachelor of Arts (B.A.) from Gargi College

More Information

Social Presence :

Prographics :

Exp : 13 Location : United Arab Emirates Job Level : Mid-senior Designation : Senior Director-Corporate at Ruder Finn Atteline
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Insights For Selling To Srishti

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Srishti is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Srishti

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Srishti move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Srishti take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Srishti

Personality Compatibility


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