Stacey Ferranti Siebert

Pioneer
DISC Type : sdi

Mentor at Her Workplace

New York, New York, United States

Overview

A results-driven sales leader with over 15 years of media experience, specializing in digital advertising. She excels at building high-performing customer success teams and currently leads a Sales Account Management organization at Amazon Advertising, focused on the Streaming & Entertainment space.

She is passionate about empowering others, serving as a mentor for women and non-binary leaders at Her Workplace. She dedicates time to helping her mentees develop new skills, gain confidence, and advance in their careers, finding the experience incredibly rewarding.

She was recently promoted to an L7 leadership position at Amazon, a significant career achievement.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

People-First Leadership
Her leadership philosophy is centered on fostering trust, autonomy, and collaboration to empower her teams and she specifically looks for managers who "lead with empathy".
Mentoring Women Leaders
Actively mentors women and non-binary professionals through Her Workplace, hosting monthly office hours to help them grow and gain confidence in their careers.
Streaming & Entertainment Ads
Leads a sales organization at Amazon Advertising with a specific focus on scaling impact and deepening expertise within the streaming and entertainment advertising vertical.

Media Appearances

Stacey has no verified media appearances

Work History

2-2025
Mentor at Her Workplace
10-2024
Head of Sales Account Management for US Prime Video Channels, AVOD, Apple at Amazon
4-2023 - 11-2024
Head of Sales Account Management for US Prime Video Channels at Amazon
5-2019 - 4-2023
Senior Manager, Sales Account Management - US Entertainment at Amazon
7-2012 - 8-2013
Account Director at News America Marketing

Education

Education details unavailable from University of Dayton
Education details unavailable from John Cabot University

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York, New York, United States Job Level : Mid-senior Designation : Mentor at Her Workplace
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Insights For Selling To Stacey

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stacey is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Stacey

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Stacey move?

  • They are generally fast movers and can take quick decisions
  • Can Stacey take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Stacey

Personality Compatibility


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