Tamara Lazzarotto

Critic
DISC Type : C

Head of Business Development, Emerging Brands & Strategic Partnerships at Amazon

New York, New York, United States

Overview

Tamara Lazzarotto is a business development leader with over 15 years of international experience, specializing in driving growth for luxury and emerging brands. At Amazon, she leads strategic partnerships and the launch of new brands, drawing on her extensive background from Farfetch and her education from UCLA.

As a proud Brazilian native and active UCLA alumna, Tamara is passionate about her heritage and university community. She gives back by participating as a panelist at alumni networking events, sharing her expertise on leadership and career strategies with fellow graduates.

She was instrumental in introducing and elevating Latin American fashion designers within the Amazon Luxury Stores ecosystem.

Personality Overview

Objective Thinker

Precise

Critic

It is very likely that they will negotiate pricing or other important terms.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Emerging Brands
Leads the team at Amazon focused on acquiring and launching new direct-to-consumer brands, such as the high-profile launch of Scarlett Johansson's "The Outset".
Luxury E-commerce
Her career at both Amazon and Farfetch has been focused on scaling supply and integrating global luxury brands into major e-commerce platforms.
Supporting Diverse Designers
As a Brazilian native, she has a personal passion for elevating Latin American designers and was instrumental in bringing their brands to Amazon Luxury Stores.

Media Appearances

Tamara has no verified media appearances

Work History

11-2023
Head of Business Development, Emerging Brands & Strategic Partnerships at Amazon
8-2021 - 11-2023
Sr. Business Development Manager, Amazon Fashion at Amazon
7-2019 - 8-2021
Head of Partner Success at Farfetch
1-2018 - 7-2019
Head of Commercial LatAm at Farfetch
5-2015 - 12-2017
Business Development Manager at Farfetch

Education

Bachelor’s Degree from UCLA
2015 - 2016
Graduate from FIA - Fundação Instituto de Administração

More Information

Social Presence :

Prographics :

Exp : 16 Location : New York, New York, United States Job Level : Mid-senior Designation : Head of Business Development, Emerging Brands & Strategic Partnerships at Amazon
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Insights For Selling To Tamara

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tamara is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Tamara

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Tamara move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Tamara take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Tamara

Personality Compatibility


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