Stacy Lake

Initiator
DISC Type : Di

Associate VP, Director Corporate Communications at Salas O'Brien

Sarasota, Florida, United States

Overview

Stacy Lake is the Associate VP and Director of Corporate Communications at Salas OBrien, where she blends corporate strategy with compelling storytelling. An MBA graduate from the Rochester Institute of Technology, she is described by colleagues as a strategic, collaborative, and creative leader.

Outside of work, Stacy is an active community leader, having served as the Chair of the Marketing and Communications Committee for the Fairport Perinton Merchants Association. To unwind, she enjoys going to the gym, spending time with her husband, and reading.

She has embraced AI as a "professional work buddy" to enhance her teams research and communication strategies.

Personality Overview

Confident

Impact-Oriented

Conviction Driven

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Employee Engagement
Her career has focused on creating healthy cultures where people feel connected, seeing it as essential for business success and customer loyalty.
Corporate Storytelling
As a communicator for a technical firm, she focuses on aligning people with the company's mission and ensuring they have the information to succeed.
M&A Communications
Her recent work involves communications strategy for welcoming and integrating newly acquired firms into Salas O'Brien, reflecting the company's rapid growth.

Media Appearances

Stacy Lake - Salas O'Brien. Featured in Salas O'Brien

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Work History

12-2023
Associate VP, Director Corporate Communications at Salas O'Brien
7-2022 - 12-2023
Corporate Communications Manager at Salas O'Brien
9-2019 - 7-2022
Corporate Communications Manager at Bergmann
7-2018 - 9-2019
Client Success Manager and Launch Strategist at Reward Gateway
10-2015 - 7-2018
Sr. Account Executive at Brand Integrity

Education

2005 - 2007
MBA from Rochester Institute of Technology
2001 - 2005
BS from Rochester Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 16 Location : Sarasota, Florida, United States Job Level : Senior Designation : Associate VP, Director Corporate Communications at Salas O'Brien
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Insights For Selling To Stacy

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stacy is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Stacy

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Stacy move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Stacy take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Stacy

Personality Compatibility


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