Steen Westli

Energizer
DISC Type : I

CFO at Nordlid

Copenhagen, Capital Region of Denmark, Denmark

Overview

Steen Westli is a CFO with over 30 years of comprehensive experience in financial management, predominantly within the advertising industry. His expertise spans group reporting, cost control, Sarbanes-Oxley compliance, and system implementations. He is known for his hands-on approach to leadership and execution.

Based on his professional affiliations and interests, Steen appears to follow developments within major advertising networks like Ogilvy as well as the Scandinavian aviation industry.

He has more than 20 years of hands-on experience with the WorkBook ERP system, including its implementation and daily operations.

Personality Overview

Informal

Believer

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are friendly, approachable and love to make new connections.

Topics They Care About

Financial Governance
His career highlights a focus on developing company policies, financial governance frameworks, and maintaining Sarbanes-Oxley compliance in multinational advertising agencies.
Ad Agency Operations
His entire career has been within the advertising industry, giving him deep insight into the financial management, reporting, and operational challenges of creative agencies.
ERP System Proficiency
Possesses over two decades of hands-on experience with WorkBook, covering everything from implementation to day-to-day operational use for financial management.

Media Appearances

Steen has no verified media appearances

Work History

8-2022
CFO at Nordlid
1-2022 - 7-2022
Finance Manager at Uncle Grey
11-2009 - 11-2021
CFO at McCann Copenhagen
4-2008 - 10-2009
CFO at Saatchi & Saatchi Copenhagen
8-2005 - 12-2006
CFO at McCann Worldgroup Finland

Education

1985 - 1992
Education details unavailable from Copenhagen Business School
1981 - 1984
Education details unavailable from Køge Handelsskole

More Information

Social Presence :

Prographics :

Exp : 38 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : CFO at Nordlid
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Insights For Selling To Steen

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Be friendly and entertaining in your conversation

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steen is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Steen

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Steen move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Steen take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Steen

Personality Compatibility


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