Stefanie Briec

Questioner
DISC Type : c

Senior Director, Demand Sales UK at Comcast Advertising

London, England, United Kingdom

Overview

Stefanie Briec is the Senior Director of Demand Sales UK at Comcast Advertising, with over 15 years of experience in the ad-tech industry. Specializing in CTV and programmatic strategy, she has a strong track record of driving growth across European markets. She holds a Masters degree from MBA ESG and a CTAM Executive Management certification.

Originally from Austria, Stefanie is passionate about languages and mentoring. She is a co-leader of Comcasts Women in Advertising and Media (WAM) group and serves as a mentor for Bloom UK, a network supporting women in communications. She lives in the UK with her husband and two daughters.

Stefanie is a passionate advocate for women in her industry, actively mentoring and co-leading employee resource groups to help others advance.

Personality Overview

Value Seeker

Systematic

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

CTV & Video Advertising
Her role at Comcast focuses on selling CTV and video solutions, and she frequently writes articles about the evolution of the TV ecosystem.
Women in Communications
She is a mentor with Bloom UK and a co-leader of Comcast's Women in Advertising and Media group, demonstrating a passion for supporting women in the industry.
Sales Leadership
As a Senior Director, she builds and manages sales teams and has been recognized by former employees for her effective mentorship and management.

Media Appearances

Stefanie has no verified media appearances

Work History

5-2025
Senior Director, Demand Sales UK at Comcast Advertising
12-2020 - 5-2025
Director, Head of Demand Sales UK & INTL at Comcast Advertising
3-2020 - 11-2020
Senior Manager, Demand Sales UK & EMEA at FreeWheel
12-2018 - 2-2020
Manager, Demand Sales UK & EMEA at FreeWheel
8-2018 - 12-2018
Senior Demand Sales Manager, UK & EMEA at FreeWheel

Education

2008 - 2009
Master 2 from MBA ESG
2007 - 2008
Master 1 from Université Paris-Est Créteil

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Senior Designation : Senior Director, Demand Sales UK at Comcast Advertising
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Insights For Selling To Stefanie

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stefanie is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Stefanie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Stefanie move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Stefanie take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Stefanie

Personality Compatibility


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