Stefanie Florio

Questioner
DISC Type : c

Director DTC Digital Marketing and Ecommerce at Haworth

Greater Chicago Area, United States

Overview

Stefanie has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Stefanie has no verified topics they care about

Media Appearances

Stefanie has no verified media appearances

Work History

1-2025
Director DTC Digital Marketing and Ecommerce at Haworth
5-2021 - 12-2024
Sr. Manager eCommerce & Marketing at Haworth
1-2017 - 5-2021
Manager, Digital Marketing Services at Capgemini
10-2014 - 1-2017
Sr. Digital Consultant at Lyons Consulting Group
7-2013 - 10-2014
Project Manager at Lyons Consulting Group

Education

Bachelor of Science (B.S.) from University of Illinois Chicago
Postgraduate Degree from University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Director DTC Digital Marketing and Ecommerce at Haworth
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Insights For Selling To Stefanie

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stefanie is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Stefanie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Stefanie move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Stefanie take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Stefanie

Personality Compatibility


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