Stefanie Macfarlane, APR

Questioner
DISC Type : c

Marketing And Public Relations Manager at RumbergerKirk

Lake Mary, Florida, United States

Overview

Stefanie has no verified overview

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Stefanie has no verified topics they care about

Media Appearances

Stefanie has no verified media appearances

Work History

6-2025
Marketing And Public Relations Manager at RumbergerKirk
9-2019 - 6-2025
Marketing And Public Relations Specialist at RumbergerKirk
2-2014 - 9-2019
Marketing And Public Relations Consultant at RumbergerKirk
3-2008 - 9-2019
Marketing & Public Relations Consultant at Self-employed
11-2006 - 5-2008
Marketing and Public Relations Director at Florida Hospital DeLand

Education

1993 - 1995
M.P.S. from Cornell University
1990 - 1993
BS from Florida State University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Lake Mary, Florida, United States Job Level : Middle Designation : Marketing And Public Relations Manager at RumbergerKirk
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Insights For Selling To Stefanie

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stefanie is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Stefanie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Stefanie move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Stefanie take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Stefanie

Personality Compatibility


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